LVI WINES

Marketing automation campaigns

Our intervention

Acquisition & SEO
Consulting
Social media
Data & Dataviz

Intro

Co-construct the marketing automation strategy to strengthen the link with their targets.

To support the opening of its B2B wine sales platform, we recommended an inbound marketing strategy to LVI Wines. Indeed, the generation of qualified B2B leads relies on marketing automation campaigns and traffic generation levers such as SEO and Ads.

Our expertise

01. Lead nurturing scenarios
We have built lead nurturing scenarios, the cornerstones of an inbound marketing strategy.
02. Marketing automation emails
We've created e-mails for marketing automation with personalized content.
03. Lead Scoring
Marketing automation campaigns have also enabled us to set up a lead scoring system.
04. Tagging plan
In marketing automation, the customer journey is an essential tool. A complete tagging plan makes it possible to follow this journey.
05. Conversion rate optimization
To generate leads, conversion points are key moments in the customer journey that need to be simplified.
06. Advertising
To support our marketing automation campaigns, we have set up campaigns on Google Ads and LinkedIn.

Personae and the customer journey

In inbound marketing, personas are the starting point for an effective strategy. Marketing automation scenarios are based on the customer journey, offering each target the right content at the right time.

THE EXTRA TIP

An exhaustive table of the content expected by each persona as it progresses through the customer journey helps considerably in the preparation of scenarios and e-mails.

Marketing automation campaigns created

Several campaigns have been created for this B2B inbound marketing strategy:

White paper
Onboarding
Abandoned cart
Post-purchase

Meeting the challenge:

Extensive testing has been carried out on each of these scenarios to ensure that they run smoothly.

MARKETING AUTOMATION*

Our actions have an impact

11,5%11,5%11,5%11,5%
of orders generated by e-mail
Marketing automation plays an active role in driving sales on the platform.
X 2X 2X 2X 2
Twice the e-mail click-through rate
The new e-mail templates have helped generate more traffic to the ecosystem.
X 2,5X 2,5X 2,5X 2,5
Finalized registrations
By optimizing the registration process, we were able to significantly reduce the percentage of exits at the outset and the drop-out rate between the two stages of the process.