Published on 04/07/25

AI and responsible digital technology: our choices for reasoned integration

Arthur
Arthur Guillermin Hazan
Head of innovation
3 min
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AI is useful. But it's not neutral.

Implementing AI modules on a showcase site like ours meets a real need: to help visitors find what they're looking for more quickly, to showcase our expertise, and to make navigation more fluid.
It's a conscious choice. But like any powerful technology, AI raises questions: resource consumption, frequency of calls, volume of data mobilized.

At Arneo, we don't claim that the use of AI is "green". But we do believe that it can be measured, controlled and integrated in an optimized and thoughtful way.

What it really does

On our site, AI has a precise role: to guide the user.
It is never there to replace, but to help explore, understand and discover.

Two concrete use cases:

  • The recommendation module, which suggests a relevant page to discover, depending on navigation.
  • The chatbot, which answers a question and suggests complementary content according to context.

In both cases, the objective is clear: to save the user time and promote the right content at the right time.

 

What we're doing to limit the impact

Reducing AI calls

  • The recommendation module is limited to 3 dynamic calls per user. Beyond that, it switches to static mode.
  • The chatbot does not systematically enrich all responses: this depends on relevance and need.

Reasoned caching

The vector database used (Qdrant) is updated once a day, not in real time. This guarantees up-to-date answers while limiting queries.

No personal data used

No tracking. No collection of user information. Paths are analyzed locally in the browser, with no server-side storage.

Our AI on the site

We open the doors of our AI to you with complete transparency: what it does, what it doesn't do.

🧭 Our position

We don't claim to have an "eco-designed" AI.

But we do think that in a professional context, the reasoned use of AI can improve the experience without multiplying negative impacts.

It's a question of dosage, lucidity and balance.

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