AI and responsible digital technology: our choices for reasoned integration

What it really does

On our site, AI has a precise role: to guide the user.
It is never there to replace, but to help explore, understand and discover.

Two concrete use cases:

• The recommendation module, which suggests a relevant page to discover, depending on navigation.
• The chatbot, which answers a question and suggests complementary content according to context.

In both cases, the objective is clear: to save the user time and promote the right content at the right time.

What we're doing to limit the impact

Reducing AI calls

• The recommendation module is limited to 3 dynamic calls per user. Beyond that, it switches to static mode.
• The chatbot does not systematically enrich all responses: this depends on relevance and need.

Reasoned caching

The vector database used (Qdrant) is updated once a day, not in real time. This guarantees up-to-date answers while limiting queries.

No personal data used

No tracking. No collection of user information. Paths are analyzed locally in the browser, with no server-side storage.

🧭 Our position

We don't claim to have an "eco-designed" AI.

But we do think that in a professional context, the reasoned use of AI can improve the experience without multiplying negative impacts.

It's a question of dosage, lucidity and balance.