Data

Putting data at the service of your strategic decisions

Capitalizing on data for growth

From collection to activation, the DATA lifecycle provides an invaluable resource that can significantly improve your performance.

Our experts ensure that your data becomes a real asset for making informed and optimized decisions, while respecting security and compliance issues.

In short, we make your data talk to create value.

Our expertise in DATA

  • 01. Data Visualization

    • Custom Dashboards

    • KPI tracking

    • Data storytelling

    • Decision-making tools

    • Graphic visualization

    We create tailor-made dashboards, designed to meet each customer's specific business needs. These tools enable data to be visualized in a clear, usable way, facilitating day-to-day decision-making. Whether you're tracking KPIs, analyzing trends or anticipating developments, our data visualization solutions are essential levers for effectively managing your business.

  • 02. Data analysis

    • Descriptive analysis

    • Predictive analysis

    • Prescriptive analysis

    • Insights

    • Data mining

    Data analysis is at the heart of digital transformation. We help you extract relevant insights from your raw data, so you can make informed decisions. Our expertise covers descriptive, predictive and prescriptive analysis, enabling you to optimize your strategies and identify new growth opportunities.

  • 03. Web analysis

    • Tracking

    • Tagging plan

    • Reporting

    • LookerStudio

    From the selection of tracking tools to the implementation of a tagging plan, we support you throughout the entire web analysis chain. Whether it's collecting data, drawing up accurate reports or training your teams, our expertise enables you to effectively measure your site's performance and optimize your digital campaigns.

  • 04. RGPD & Cookie Consent

    • GDPR

    • Cookie consent

    • Consent Mode v2

    • Axeptio

    • OneTrust

    • Didomi

    Compliance with privacy and data protection standards is essential. We support you in RGPD compliance, ensuring that your personal data collection and management practices comply with current regulations. We also implement cookie consent solutions to guarantee transparency for your users.

  • 05. Conversion Rate Optimization (CRO)

    • A/B testing

    • MVT

    • UX analytics

    • AB tasty

    • Kameleeoon

    • Conversion

    We help with the ongoing optimization of customer journeys and landing pages. To ensure conversion rate growth, our consultants deploy tailor-made testing strategies based on strong hypotheses.

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  • AI at the service of data

    Artificial intelligence is an essential asset when it comes to processing and analyzing large volumes of data. Not only can itquickly identify hidden trends, it can also generate relevant alerts in real time. Thanks to AI, we help our customers detect weak signals, anticipate needs, and make informed decisions faster. It's a powerful lever for optimizing analyses and offering even more accurate, actionable insights.

  • Media activation

    Capitalize on your data as part of your media campaigns to feed algorithms and better convert. By deploying advanced tracking solutions such as conversion APIs and connecting CRM solutions, we help our customers achieve their objectives.

  • Route optimization

    Data plays a key role in optimizing user paths, providing precise insights into user behavior. Thanks to web analytics solutions, heat maps and A/B or multivariate testing (MV), it is possible to identify friction points, adjust interfaces and improve the user experience. This data-driven approachboosts conversions by continually refining user journeys to meet visitor expectations and maximize the effectiveness of marketing actions.

OUR DATA APPROACH :

Responding to your needs

Safety and compliance

Protecting and securing data is our priority, while maintaining the highest standards of confidentiality and compliance.

Needs and uses

Tools are only part of the solution. Above all, we focus on the end-user: who is going to exploit this data, how, and why? Our priority is to dig into these aspects in detail, to ensure that every solution we implement is truly useful and intuitive.

Complex ecosystems

All our customers believe that their ecosystem is unique and particularly complex - and this is often true. Systems are built brick by brick over time, making data management difficult. But this is precisely where we excel: we have the expertise and experience to navigate these complex environments and create tailor-made solutions that meet your specific needs.

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Our other expertise

  • Digital marketing agency
    We design and deploy your acquisition, loyalty and multi-channel visibility strategies.
  • Agence Design & création
    We create powerful visual experiences in line with your identity and your users' expectations.
  • Web development agency
    We create robust, scalable platforms and tools tailored to your business challenges.
  • Data agency
    We transform your data into decision-making levers and optimize your digital performance.
  • AI Agency
    We integrate artificial intelligence to automate, enrich your services and boost your performance.
  • Digital consulting
    We frame your projects and structure ambitious, sustainable digital strategies.

ARNEO : DATA specialist agency

At ARNEO, we turn your data into a real lever for growth. Thanks to our expertise in Data Analytics, we can help you collect, analyze and exploit your data to better understand your audiences and optimize your digital performance. From setting up advanced tracking strategies and analyzing KPIs, to deploying solutions such as Google Analytics 4 or AT Internet, we can help you convert your data into concrete, measurable actions.

Our expertise also extends to the deployment of datavisualization platforms such as Google Looker Studio or Power BI, making your data accessible and comprehensible at a glance. What's more, we can help you analyze and reconcile your CRM data, so you can align your marketing and sales efforts with clear, reliable insights. At ARNEO, every piece of data has its rightful place in boosting your digital strategy.