ENGIE

Content and performance audits of the existing ecosystem. Analysis of user paths and quantitative/quantitative surveys of perceptions, uses and internal and external communication needs.

Based on the results obtained, rationalization of the media ecosystem: evolution; elimination; or creation of new media and devices, in line with the needs expressed, to improve user experience and media performance.

Establishment of efficient editorial governance, creation of an editorial charter including the editorial line, writing principles and a catalog of formats for content processing adapted to internal and external messages and media.

An integrated editorial team, constantly on the lookout for new developments in the sector, providing advice, anticipation and proposals to drive the network of contributors. Creation and production of "SEO Driven" content with a view to strong audience engagement.

A team of Webmasters to integrate, distribute and animate the Group's various media: intranet and corporate website, digital screens, newsletter, emailing, and a Community Manager to animate the Yammer communities.

For external communication, SEO support from our consultants to help create content with the aim of optimizing the visibility of corporate site pages in search results.

Definition, aggregation and visual structuring of media performance KPIs. With this Dataviz, data processing is simplified, making it possible to measure commitments and manage internal and external communications.