01. Project framing
Interviews and personae completed the customer's specifications, defining the list of functionalities (through User Stories and an MVP) as well as the technical architecture.
Relais d'or miko
Redesign of an e-commerce site
Our intervention
- Branding & Creation
- UX / UI
- Development
Intro
Relais d'Or Miko is the wholesale food distributor for foodservice professionals in Fresh, Frozen, Ice cream and Grocery products.
As part of its development, Relais d'Or Miko wanted to enhance its distribution channels by focusing on digital technology to offer its end-customers an optimal shopping experience. The website was to become a genuine complementary ordering channel (less than 10% before the redesign), reducing the time spent by sales staff and increasing sales per customer (frequency and average basket).
Our expertise
02. Art Direction
Creation of a new visual identity and editorial framework adapted to digital, and always co-constructed with the brand.
03. Design & Prototype
Created on a mobile-first basis, all the screens could be tested using a prototype to ensure the efficiency of the paths and eliminate navigation breaks right from the design stage.
04. Development
Development of the platform using Symfony to meet specific technical constraints (entirely API-based).
05. Tracking and Dashboard
Implementation of GTM, Google Analytics, cookie consent solution. Implementation of a complete analysis Dashboard (Site / Social Media ...).
06. Deployment
Regular workshops ensured that all the regions (historically very independent) were involved in the project from the outset.
A key design phase
Through workshops, we were able to define the site's essential functionalities right from the start. By cross-referencing UX and business issues with technical constraints, we were able to define an MVP that would identify v1 (online) and v2 (to come).
The extra touch
Our processes for organizing User Stories workshops enable us to combine the advertiser's sector/customer knowledge with the agency's business expertise.
OUR ARTISTIC DIRECTION
A challenge: 0% storage, 100% fluidity
Entirely based on data from an external ERP, the site had to exploit and feed a very large amount of data, while ensuring fluid navigation.
To meet the challenge:
A finely-tuned cache,
Asynchronous data calls,
Lazy loading,
Ajax loading,
Tests, tests, tests and tests to optimize.
ON THE NETWORKS
Thanks to this overhaul, our e-commerce site has become a real growth driver: more intuitive, more efficient and much appreciated by our customers.
Our actions have an impact
- 60% 60% 60% 60%active users: fast-growing digital acquisition
Attract and convert a qualified audience thanks to an optimized platform, generating a significant increase in new users and engagement.
- 30%30%30%30%new customers: successful adoption of e-commerce
Facilitate the transition to digital with a fluid, intuitive experience, encouraging more customers to order online.
- x2x2x2x2Average basket: a successful digital transformation
Turn e-commerce into a strategic sales lever, by significantly increasing the average customer basket, while strengthening customer loyalty.
