Pierre Fabre 4 Med

B2B PLATFORM FOR HEALTHCARE PROFESSIONALS

Our intervention

Branding & Creation
UX / UI
Development

Objective

Deploy a customized digital platform to strengthen the relationship between healthcare professionals and Pierre Fabre laboratories.

In a sector where medical information is key, Pierre Fabre wanted to centralize and structure its content for dermatologists and general practitioners. The challenge was to design a multilingual, multi-country site offering simplified access to a variety of medical resources, while complying with stringent security and compliance requirements.

Our expertise

Design & framing
Benchmark, definition of personae and design of user paths. User tests and focus groups with healthcare professionals to validate needs and refine platform ergonomics.
Drupal development
Deployment of a modular site integrating specific functionalities: SSO, customized APIs and advanced management of medical content.
Content management & SEO
Structuring of over 24,000 contents in 6 languages, including clinical studies, prescriptions and news, with an SEO approach optimized for each country.
Safety & compliance
Development compliant with OWASP security standards and Drupal best practices, validated by an external technical audit.
Maintenance & upgrades
Site monitoring, regular updates and ongoing optimization to ensure the platform's longevity.

Translation & localization

With deployment in 6 countries, multilingual and multi-country management was a major challenge. An automated translation system was put in place to speed up content publication, while allowing manual adjustments to adapt to local medical specificities.

To meet the challenge

The translation module relies on advanced AI to generate a first version of content. Even in the medical field, its satisfaction rate is very close to that of a specialized translation agency, guaranteeing excellent quality while reducing time and costs for online publication.

Our actions have an impact

24 00024 00024 00024 000
contents
A rich database combining clinical studies, prescriptions, news and professional events.
6666
countries deployed
A platform designed for efficient localization and adaptation to the needs of each market.