Our intervention
Intro
Create a new identity for EPMO sites to reinforce the desire to visit their museums.
The EPMO wanted to overhaul its digital journey across all its sites: Musée d'Orsay, Musée de l'Orangerie and the corporate site, while creating a new identity.We supported them in all the design workshops, creating the entire UX and design for the 3 sites.We also provided editorial support for the youtube channels and editorial calendars, as well as some motion design to promote the events.
Immersion and understanding of different target audiences through numerous UX design workshops.
This enabled us to define personas, tree structures for each site, and key pathways to guide users and create the desire to come to and return to the Musée d'Orsay and Musée de l'Orangerie.
Creation of the identity for the 3 sites (EPMO, Musée d'Orsay, Musée de l'Orangerie), inspired by the history of these museums, the architecture of emblematic sites, and their artistic universes and graphic codes.
Production of all site mock-ups, based on wireframes and a unified Design System, integrating the artistic directions specific to each site.The mock-ups were then prototyped in order to validate the paths and design of the micro-interactions.
Definition of the editorial approach for the Musées d'Orsay and de l'Orangerie websites.
Creation of the editorial charter for the museums' YouTube channels.
Production of motion design videos to promote museum events (Mondes d'Orsay conference, Orsay on stage...).
From concept to design, the entire process of redesigning the sites was carried out in workshops involving :
teams from the museums' various departments and divisions (Communications, Programming, Conservation, IS, etc.)
Arneo experts
external partners (SEO, accessibility...)
Even today, after the site has gone live, we hold regular workshops with the EPMO teams to anticipate and prepare for functional and design evolutions. Each department has the opportunity to share its needs and specificities with our teams.
Meeting the challenge
Collaboration with more than 10 stakeholders on the project, both internal to the museums and external, to align all players on a common, user-centric vision of the future sites.
We also help museums produce their own content. From teasers for major events such as conferences and concerts, to the design of editorial calendars for the production of content for social networks and websites, not forgetting the youtube channel!
Taking up the challenge
A partnership that lasts since March 2020!
As soon as the MVP version of the sites went online, we carried out a series of qualitative user tests, followed by a quantitative study to support the results. The objective? To analyze user behavior and identify the friction points impacting their experience.This test phase enabled us to adjust future developments and optimize the fluidity of the user experience.These tests were carried out on a representative panel of the museums' main audiences.
To meet the challenge
12 user tests carried out on the Musée d'Orsay and Musée de l'Orangerie websites, on desktop and mobile.
Digital art direction now applies to all digital ecosystems (newsletter, social networks, web interfaces, wifi portal, videos, etc.).
Evolving pathways that make it easy for users to find the content they're looking for.
A redesign that gives greater visibility to all the museums' cultural programming.
