01. PROJECT FRAMEWORK
Interviews and persona analysis to refine specifications, define key functionalities (User Stories, MVP) and define a technical architecture adapted to the project's challenges.
Le Petit Souk
E-commerce website redesign
Our services
- Branding & Creation
- Development
- Acquisition & SEO
- UX / UI
OBJECTIVE
Develop Le Petit Souk's market share through digital channels.
With around a hundred outlets in France, Belgium and Italy, Le Petit Souk wanted to accelerate its digital development by redesigning its e-commerce site (switching from Prestashop to Magento) to develop online sales, while enriching the in-store experience.
Our expertise
02. Art Direction
Redesign of the visual identity and digital editorial framework in line with Le Petit Souk's DNA, with a co-constructed approach to ensure consistency between the website and physical stores.
03. DESIGN & USER TESTING
Mobile-first design with an interactive prototype to test and refine customer journeys before development. User tests were carried out on a varied panel to identify friction points and optimize the overall experience, guaranteeing fluid, intuitive navigation right from launch.
04. Development
Front and back-end development in Magento, with the creation of specific modules for multi-boutique management and product catalog optimization. Complete migration of Prestashop data (products, customers, orders) to ensure a smooth transition without loss of history.
05. Performance, SEO & Tracking
Site performance optimization to improve loading speed and user experience. Implementation of a technical SEO strategy (tag optimization, URL structure, loading times) and deployment of advanced tracking via Google Tag Manager and Google Analytics. Creation of an e-commerce dashboard to monitor performance trends.
Graphic modernization
The art direction work enriched the digital identity and brought a touch of freshness, lightness and modernity to the brand.
The little extra
The redesign was also an opportunity to structure a design system, which was then reused on all the brand's media.issez votre description ici
- Ecommerce
- *Magento
- *User tests*
Interconnection with stores
Extensive custom development work was carried out to enable efficient click & collect and multi-boutique stock management. The result is a seamless online and point-of-sale experience for consumers.
Arneo was able to fully understand our challenges and provide us with relevant recommendations. Their concise and concrete summary enabled us to identify key optimization paths to improve the user experience and performance of our site.
Our actions have an impact
- 277%277%277%277%IN SALES
Growth driven by the redesign of the site and the boom in e-commerce during the health crisis.
- 5/55/55/55/5customer satisfaction
The combination of our digital expertise and our business understanding has had a concrete impact, recognized by the customer.
