Aircalin

Developing the digital ecosystem

Our intervention

UX / UI
Acquisition & SEO
Consulting

Intro

A multi-market strategy that goes hand in hand with a personalized relationship.

Aircalin, a French airline operating mainly in the Pacific zone, is based in New Caledonia. The airline serves more than 13 strategic markets, all in 3 languages.
Aircalin wants to position itself as a digital ambassador for New Caledonia, offering a personalized customer experience adapted to all markets.
Arneo is supporting Aircalin in defining and deploying its multi-market digital strategy.

Our expertise

01. Design and production
We supported Aircalin in the graphic, ergonomic and technical redesign of the site:
- Co-design workshops
- UX UI design
- Drupal responsive development
- Implementation of the Amadeus solution
02. SEO & SEA
Various acquisition levers are activated and monitored:
SEO :
- SEO monitoring and optimization
- SEA campaign implementation
- Analytics
03. Digital strategy
We monitor the airline digital sector and make recommendations tailored to Aircalin's needs and markets.
04. Hosting and TMA
We provide hosting and facilities management services tailored to the company's needs, as well as site maintenance.

A site rich in targeted content

Redesign of the responsive website, highlighting the diversity of the island's landscapes and activities through a warm and welcoming Art Direction and a customized editorial strategy for each market (diary, best offers, where to go out, etc.).

To meet the challenge :

13 strategic markets for 1 personalized experience

Acquisition strategy

Design and deployment of an international acquisition strategy based on a high-performance, commercially powerful site.
Design and deployment of a CRM strategy.

The little extra