01. Graphic identity and semantics
Development of a graphic and editorial charter combining the codes of social networks and A-DERMA's values to guarantee strong consistency on all platforms.
A-Derma
Social networking
Our intervention
- Consulting
- Social media
- Branding & Creation
Intro
A social media strategy designed to perform and engage
Structure and animate A-DERMA's presence on Facebook, Instagram and YouTube to increase awareness of product ranges and strengthen interaction with the community.
Social networks have become key conversational tools for the brand, enabling direct exchange with the community and promoting its dermatological expertise.
The objective was to establish a strong identity, structure an agile editorial line and optimize the performance of campaigns and interactions.
Our expertise
02. Performance & media monitoring
Assistance with media strategy, precise audience targeting and performance monitoring to optimize the impact of sponsored and organic campaigns.
03. Community Management & Customer Relations
Daily responses to users' questions and interactions, and management of comments and private messages, guaranteeing fluid communication and greater proximity to the community.
04. Continuous optimization of the editorial line
Adaptation of editorial strategy to keep pace with changing trends and user behavior on social networks.
An agile editorial line
To keep pace with user trends and expectations, A-DERMA's editorial strategy is reviewed every six months. Formats, tonality, communication axes and visuals are adjusted according to performance and new audience habits. This approach guarantees content that is always relevant, engaging and in line with the evolution of social networks.
- Social networking*
Focus on a key aspect: Precision marketing
Each social media campaign is accompanied by a tailor-made strategy, optimizing format, message and targeting to maximize conversion and reach the right audiences for A-DERMA products.
The answer to everything
Implementation of a shared tool to centralize recurring questions and guarantee consistent, responsive responses.
Daily management of messages and comments in real time, to ensure fluid interaction and optimal support day after day.
A moderating role at all times to preserve the brand's image and strengthen the bond with the community.
Our actions have an impact
- +7,8% +7,8% +7,8% +7,8%cover
A larger audience at no extra cost.
Between 2023 and 2024, coverage increases by 7.8% for an equivalent budget. - 6,56,56,56,5average repetitions
A message better anchored with strategic audiences.
Each ad is seen an average of 6.5 times by priority targets, reinforcing recall. - -44,51%-44,51%-44,51%-44,51%decrease in CPM
Optimized cost of acquisition.
CPM decreases by 44.51% over the year, from €1.31 to €0.91 in 2024.
