01. Strategy & Recruitment
Set up a recruitment campaign on META to select 50 to 55 ambassadors representing all the skin types supported by A-DERMA.
A-Derma
Ambassador Program
Our intervention
- Consulting
- Social media
- Branding & Creation
Introduction
How do you unite a community to talk about and engage the A-DERMA community?
A-DERMA wanted to enrich its presence and communication on social networks with authentic, engaging content.
The objective was to structure an ambassador program, oversee the production of UGC content and optimize the brand's impact with new audiences.
The A-DERMA team was born in 2019, and has been able to renew itself and adapt to the constant evolution of SoMe codes.
Our expertise
02. Community Creation & Activation
Set up a WhatsApp group to support ambassadors on a daily basis, share information and manage challenges and competitions.
03. Content Production & UGC
Distribution of a product box every two months with content creation guidelines (products, keywords, storytelling). Creation of video interviews to showcase ambassadors' experiences (filming, distance learning, etc.).
04. Diffusion & Amplification
Relay UGC content to the brand's networks, generating optimized organic reach and authentic engagement.
Masterful, high-quality UGC
In 2019, the interviews were conducted as a question-and-answer game, during filming, to relate the ambassador's experience without distorting what was said during testing.
A true word
Post-Covid, the team has reinvented itself. No more interviews: ambassadors are masters of their own content (UGC). The word is true, raw and direct, never modified or constrained by the brand.
The plus
Formats are evolving and the Team is having fun!
Focus on a key aspect: Community animation
One of the major challenges was to ensure constant engagement of the ambassadors and structure content production. Thanks to personalized follow-up via WhatsApp and precise briefs sent with each box, we created a strong, ongoing dynamic, enabling ambassadors to express themselves freely while guaranteeing brand consistency.
To meet the challenge:
A strong community manager!
Our actions have an impact
- +1500+1500+1500+1500participants
The recruitment campaign is always a success, with over 1,500 participants responding to the call.
- 55555555ambassadresses
Each received 1 box every 2 months to help them discover the different products in the brand's flagship ranges.
- 84 84 84 84regular content produced by the A-DERMA Team
Ensure a continuous presence with authentic publications created by ambassadors, reinforcing brand attachment.
- 177177177177real
Engaging videos at the heart of the strategy.
Enhance the spontaneity and creativity of female ambassadors with immersive formats supported by social algorithms. - +70 000+70 000+70 000+70 000people affected
Amplified organic reach
The impact of content produced by the A-DERMA Team thanks to natural, viral distribution within the respective communities of Team members. - 68,3K68,3K68,3K68,3Klikes
& 10.1K comments: Authentic, powerful engagement.
Generate quality interactions through sincere UGC content actively relayed by ambassadors.
