01. Course
Interview, Personae and CX Map to determine the target path integrating all business specificities.
Our intervention
Intro
Co-constructing the beginnings of Voltz Maraîchage's ecommerce approach, thanks to comprehensive support.
In 2020, Graines Voltz aims to accelerate its development (particularly internationally) by leveraging digital channels.
The digital ecosystem had to be integrated into an existing ecosystem, both human (specific workflow) and technical (in-house ERP).
Interview, Personae and CX Map to determine the target path integrating all business specificities.
Creation of a new digital art direction to be applied to different activities.
Based on a complete design system, creation of mobile and desktop screens and a fully testable prototype to validate the paths.
Development of a styleguide that can be taken over by the customer (for part of the site) and development in Drupal
Implementation of GTM, Google Analytics, cookie consent solution. Implementation of a complete analysis Dashboard (Site / Social Media ...).
International Adwords, Display and Retargeting campaign management.
A design system used in-house for the creation of media, a styleguide used for page creation elsewhere... The work carried out was conceived in a total partnership approach.
The extra touch :
Total collaboration with the Voltz Maraichages technical and project teams for smooth, agile progress.
Following the creation of the Voltz Maraîchage website, we provide Voltz with ongoing support: creation of communication campaigns, management of media campaigns (SEA, Display, Facebook Ads), creation of 2 new websites, management of social networks...
The extra
A partnership that lasts since March 2020!
When you work with ARNEO, you're guaranteed top-quality support, in terms of expertise, quality of deliverables, pro-activity, respect for deadlines, transparency and good humor (which is no mean feat :)).
Accessible and translated (automatically) in all European countries.
In less than 2 years, the site has become an integral part of the brand's ecosystem.
Effective Adwords, Facebook and Display campaigns with a click-through rate of 5.63% (non-branded).