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National Cancer Institute

Website & brand identity

National Cancer Institute
InstitutNationalDuCancer hero

Our intervention

  • UX / UI
  • Branding & Creation

Intro

The French National Cancer Institute is looking to harmonize the websites and communications of its Regional Cancer Screening Coordination Centers.

At the end of 2019, the French National Cancer Institute (Institut National du Cancer) undertook a project that no one had dared to tackle before: standardizing the image of all its regional centers, the CRCDCs. To ensure that INCa and its subsidiaries are identifiable, both in France and overseas, Arneo helped the organization create a unique identity and a modular showcase site. Each center was then able to adapt the content of the regional site to its own audience, while maintaining visual consistency and highlighting its affiliation with INCa.

Our expertise

  • 01. UX design

      Organization of workshops with the various centers to rationalize their needs in line with INCa's expectations.

    • 02. Interface creation

        Creation of all interfaces for the template showcase site, in line with the content provided by INCa, while anticipating possible regional variations.

      • 03. Art Direction

          Two identities with different iconographic choices were presented to INCa, giving rise to a third identity.

        • 04. Design system

            Implementation of a Design System to guarantee identity consistency across all templates and simplify handover to developers.

          demo site institut national du cancer

          Our actions have an impact

          • ----
            A new identity for 17 RCDCs

            Because a brand image functions like an orchestra, harmony is the key.

          • ----
            Block templates

            To enable regional centers to adapt the website to their needs and audiences.

          • ----
            A universal Design System

            Because we like our projects neat and tidy, and when the need arises, new blocks can be created at the snap of a finger.

          • PF
          • Renault
          • PSG
          • MACIF
          • Stellantis logo
          • Argus
          • epmo
          • emeis
          • EDF
          • CA

          Did you like our project?

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          Contact

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          For other requests or questions, please contact LIA.