01. Identity & Art Direction
Creation of a modern, impactful graphic universe, highlighting both the platform's technology and business expertise. Work on UI and animations for an immersive, fluid experience.
Money Time
An innovative B2B platform for horse betting
Our intervention
- Branding & Creation
- UX / UI
- Development
Objective
Create a high-performance decision-making tool for horse betting players, combining data, algorithms and intuitive design.
The aim of the project was to design a closed platform dedicated to horse betting professionals, offering them advanced analyses of races and horses. The aim was to combine a modern interface with advanced data expertise to improve decision-making and maximize user performance.
Our expertise
02. Algorithm & workflow
Design and adjustment of a recommendation engine based on multiple criteria (horse performance, racing conditions, etc.). Development of a specific workflow to optimize betting management and analysis.
03. Design & creation
Immersion in the equestrian world with interviews with experts and users, creation of user paths, prototyping and definition of key interactions for a fluid, high-performance experience.
04. Development & integration
Implementation of an advanced back-office for real-time data management, with the integration of numerous horse racing data feeds for optimal performance monitoring.
A modern identity for performance
One of the major challenges of the project was to create an impactful artistic direction, highlighting both technological innovation and the tradition of horse racing. The interface was designed to offer a clear, immersive reading of the data, with an elegant graphic palette and fluid interactions.
