01. Optimizing an existing site
We added strategic new features, redesigned certain user paths and optimized performance for smoother navigation and better conversion.
Maison Labiche
Optimizing an e-commerce site
Our services
- Branding & Creation
- Consulting
- E-Commerce
Objective
Optimize the e-commerce platform to improve the user experience and support Maison Labiche's digital growth.
Maison Labiche, a Parisian brand renowned for its timeless wardrobe and personalized embroidery, wanted to strengthen its e-commerce business. We carried out a technical and functional audit of its Prestashop site, before optimizing its structure, user experience and performance to support its omnichannel development.
Our expertise
02. Eco-design
Implementation of technical optimizations to reduce the site's energy impact, by improving loading times and optimizing server resources.
03. Corrective and evolutionary maintenance
Bug fixes, updates to Prestashop modules, graphical optimizations and integration of functional evolutions to ensure site stability and scalability.
Optimization
Following an in-depth audit of the existing site, we implemented strategic optimizations to boost the platform's efficiency and performance. These improvements focused on key aspects such as logistics and delivery, omnichannel, international deployment, brand content and customer experience.
OPTIMIZATIONS ACHIEVED
Optimization of purchase paths for smoother navigation
Improved conversion tunnel to maximize sales
Advanced inventory and logistics management for optimized tracking
Deployment of omnichannel functionalities for a unified experience
Internationalization with adaptation to local markets
A 20% reduction in the site's environmental impact
Maison Labiche and Arneo share common values around eco-responsibility. We helped them reduce the environmental footprint of their e-commerce site through technical optimizations: improving loading times, lightening resources and implementing best practices such as lazy loading and image optimization.
