01. SEO support
Proposal of technical optimizations and content with high traffic potential. We identified relevant keywords in a Data-Driven SEO strategy.
The lamb
SEO and social media advertising support
Our intervention
- Acquisition & SEO
- Social media
- Data & Dataviz
Intro
LAMB EU is a program funded by the European Union to promote lamb to young millenials.
The aim of the program, which started in 2018, was to make lamb meat more present on French plates. In collaboration with other communications agencies for traditional media, ARNEO was responsible for specifically developing the visibility of the site through SEO support and of the Facebook page for the J'adore L'Agneau program through a Social Media Advertising (SMA) strategy.
Our expertise
02. Social media Advertising
Definition of Facebook campaign objectives (awareness and/or interactions) and sponsorship of Facebook posts.
03. Analytics
Implementation of a tagging plan on the site to track behavior on the various strategic pages.
04. Reporting
Analysis and reporting, including Facebook campaign KPIs, traffic data and, for the SEO strategy, SEO positioning tracking of pre-selected keywords.
A Data-Driven strategy
Using a Data-Driven approach, we identify very precise media segments right from the start. Numerous small, precise clusters enable us to address highly qualified targets. By narrowing down and qualifying targets, we optimize spending on Facebook campaigns.
In Data-Driven SEO, we use user search volumes to propose a relevant content strategy.
- Social Media Advertising*
Our actions have an impact
- 35353535AUDIENCES USED
The data-driven strategy adopted for the European LAMB program enabled us to reach a very specific audience, highly interested in the content presented on the site and on social networks.
- +52M+52M+52M+52MPRINTING
Thanks to the Facebook campaigns launched over the last 3 years and the optimizations made by our SMA experts, we have been able to reach qualified audiences and achieve performance beyond expectations.
- +300%+300%+300%+300%of SEO traffic ON THE SITE
The Data-Driven SEO strategy has made the jadorelagneau.fr website a search engine reference for lamb meat. Today, the barbecue and marinade keywords we identified generate 37% of the site's SEO traffic.
