01. Design & visual identity
Co-creation of models in collaboration with Dolin's graphic designer, integration of visual elements and modeling of animations for a refined, immersive experience.
Our services
Objective
Modernize the digital platform and increase Dolin's international visibility through a complete redesign of the site and an optimized SEO strategy.
Dolin, an emblematic brand of vermouth and syrups, needed to modernize its site, which had become obsolete and not very visible outside France. We carried out a complete overhaul, integrating an advanced SEO strategy right from the design stage to capture qualified international traffic.
Co-creation of models in collaboration with Dolin's graphic designer, integration of visual elements and modeling of animations for a refined, immersive experience.
Technical redesign in WordPress, performance optimization and implementation of interactive animations for fluid and engaging navigation.
Technical framing of the redesign and management of the content to be produced for the international SEO strategy, with a focus on multilingual SEO and organic performance.
Deployment of advanced tracking tools (Google Analytics, customized dashboards) to monitor traffic progression and measure the impact of SEO actions.
Ongoing site monitoring, corrections and regular updates to ensure the platform's stability and longevity.
Development with WordPress and the WPML module enabled us to create a multilingual structure that respects international SEO guidelines. The new content was then optimized for each version of the site.Enter your intro text here
Meeting the challenge:
Culture and search behavior differ from country to country. To rank on Google in the USA, it was important to base the international SEO strategy on a distinct list of keywords, not a copy of the French one.
I particularly appreciated the team's investment in getting to know the company and its needs. As a result, they were able to come up with some very good ideas and sound advice, as demonstrated by the site's current success.
Thanks to the redesign and SEO optimizations, the site recorded a significant increase in traffic in its first year.
18 months after the redesign, the site is much more visible on the first page of Google in the United States.
In 18 months, international SEO traffic in English (USA, UK...) increased by 800%.