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Dolin

International SEO strategy and redesign

Dolin
Cocktails on a blue table

Our services

  • Consulting
  • Branding & Creation
  • UX / UI
  • Acquisition & SEO
  • E-Commerce
  • Data & Dataviz

Objective

Modernize the digital platform and increase Dolin's international visibility through a complete redesign of the site and an optimized SEO strategy.

Dolin, an emblematic brand of vermouth and syrups, needed to modernize its site, which had become obsolete and not very visible outside France. We carried out a complete overhaul, integrating an advanced SEO strategy right from the design stage to capture qualified international traffic.

Our expertise

  • 01. Design & visual identity

      Co-creation of models in collaboration with Dolin's graphic designer, integration of visual elements and modeling of animations for a refined, immersive experience.

    • 02. Development & integration

        Technical redesign in WordPress, performance optimization and implementation of interactive animations for fluid and engaging navigation.

      • 03. SEO & content optimization

          Technical framing of the redesign and management of the content to be produced for the international SEO strategy, with a focus on multilingual SEO and organic performance.

        • 04. Analytics & Dataviz

            Deployment of advanced tracking tools (Google Analytics, customized dashboards) to monitor traffic progression and measure the impact of SEO actions.

          • 05. MAINTENANCE & UPGRADES

              Ongoing site monitoring, corrections and regular updates to ensure the platform's stability and longevity.

            Dolin's visibility abroad

            Computer with view of Dolin

            Development with WordPress and the WPML module enabled us to create a multilingual structure that respects international SEO guidelines. The new content was then optimized for each version of the site.Enter your intro text here


            Meeting the challenge:

            Culture and search behavior differ from country to country. To rank on Google in the USA, it was important to base the international SEO strategy on a distinct list of keywords, not a copy of the French one.

             

            Dolin website
            • Spirits
            • *Wordpress
            • *SEO
            • *International*
            I particularly appreciated the team's investment in getting to know the company and its needs. As a result, they were able to come up with some very good ideas and sound advice, as demonstrated by the site's current success.
            Séverine Triomphe
            Communications referent for Dolin

            Our actions have an impact

            • 88%88%88%88%
              Increased traffic in the first year

              Thanks to the redesign and SEO optimizations, the site recorded a significant increase in traffic in its first year.

            • +172%+172%+172%+172%
              Keywords in top 3 on google in the USA

              18 months after the redesign, the site is much more visible on the first page of Google in the United States.

            • +800%+800%+800%+800%
              of SEO traffic in English

              In 18 months, international SEO traffic in English (USA, UK...) increased by 800%.

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            For other requests or questions, please contact LIA.