Our intervention
INTRO
How to develop A-Derma's organic traffic on its expertise?
As part of our SEO support for the A-DERMA brand, our SEO experts implemented a semantic reinforcement strategy for listing pages and a deployment of semantic cocoons. The main objective was to improve the SEO visibility of the site's key pages in order to capture more organic traffic and maximize online conversions.
The first step is to define a clear and effective SEO strategy, and the foundation of the SEO strategy is an in-depth keyword study that gives us a global view of all targeted keywords.
For A-derma, we identified strategic themes and non-brand keywords with high search volumes.
On the basis of the selected keywords, we proposed a content tree structure grouping keywords by theme. And, based on these semantic silos, we wrote detailed SEO briefs to guide content production. These documents guided the copywriters in the creation of informative and engaging articles, optimized for SEO and answering questions frequently asked by our target audience.
Once the strategy has been defined and framed, we move on to copywriting. During this period, we follow the editorial roadmap, and plan and organize content production. The aim of this RUN is to validate content conformity and compliance with SEO guidelines.
To track the site's positioning, we set up a lookerstudio report to monitor SEO performance. Using Google Analytics, SEMrush, Screaming frog and Google Search Console, we were able to track key indicators such as organic traffic, keyword positions and conversion rates, in order to adjust our strategy according to the results obtained.
To develop the visibility of listing pages, pages close to conversion, we have integrated SEO-optimized content.
This approach reinforces semantics on queries complementary to the product offering.
To meet the challenge
Analyze the performance of listing pages and their positions in search results.
Prioritize high-potential pages in positions 10 - 20.
Write and publish content on the page.
Monitor performance.
The content silo approach is an advanced SEO technique for positioning a site on competitive user queries.
To meet this challenge
Between 2023 and 2024, SEO traffic on the aderma.fr website will experience sustained growth in search results, rising from 80k to 167k average monthly searches.
To frame the positioning strategy, our SEO experts identified specific non-brand keywords and divided them up by theme to ensure personalized follow-up. In keeping with this logic, each theme was the subject of semantic cocoons and a dedicated roadmap.
This is the growth in the number of keywords in the top 10 between January 2023 and January 2024. These keywords, at these positions, generate qualified traffic on non-branded searches.
