01. Brand identity & platform
Definition of a strong graphic and semantic identity, applicable to all media (print, digital, PR).
Our intervention
Title introduction
Comprehensive support for a fast-growing brand
Since its launch in B2C, A-DERMA has relied on our expertise to structure and deploy an omnichannel digital strategy combining brand awareness, commitment and sales performance. The challenge: to develop a strong brand identity, design a coherent, high-performance digital ecosystem, animate an impactful social presence and support its international expansion while optimizing its marketing activations and referencing.
Definition of a strong graphic and semantic identity, applicable to all media (print, digital, PR).
Creation and management of mini-sites, landing pages and media campaigns (META, Display, YouTube) to support product launches.
Animation of the Facebook and Instagram accounts, annual overhaul of the editorial calendar, activation of ambassadors and micro-influencers to boost UGC.
Creation of a blog and branded content to support consumers and reinforce A-DERMA's expertise.
Optimization of internal links, creation of semantic cocoons and improvement of natural referencing to maximize organic visibility.
Management and adaptation of digital ecosystems in over 15 countries, including content development, mini-sites and local activations.
Global strategy, local deployment
With a presence in over 15 countries, A-DERMA benefits from tailor-made support to adapt and distribute its content locally. Mini-sites, landing pages, advertising films and activations are developed for each market, guaranteeing brand consistency while integrating local specificities.
Every product launch is an opportunity to boost brand awareness and visibility. We design tailor-made campaigns in all formats: event-based mini-sites, media campaigns (Facebook, Display, YouTube), films and point-of-sale displays, for optimized distribution across all points of contact.
The support we receive from the agency is very comprehensive: from the overall annual strategy to the operational implementation of campaigns, including social networking and performance monitoring. Arneo is very proactive in its proposals, creative and always at the cutting edge of digital trends.
Global strategy, local deployment.
With a presence in over 15 countries, A-DERMA benefits from tailor-made support to adapt and distribute its content locally. Mini-sites, landing pages, advertising films and activations are developed for each market, guaranteeing brand consistency while integrating local specificities.
Steadily rising sales in a slightly declining market.
Presence in over 15 countries with an adapted and optimized digital ecosystem.
Campaigns with up to 5x more interactions than the estimated market average.