01. Using consumer insight
A real need for natural anti-itching solutions.
A-Derma
Campaign: urban scrapers
Our intervention
- Consulting
- Social media
- Branding & Creation
Intro
How do you promote the Exomega Control range in a market where competition is fierce?
In anticipation of winter and the eczema peak, A-DERMA wanted to communicate its Exomega Control range through an impactful digital campaign, while conveying its brand values: naturalness and kindness.
Our expertise
02. Promote a unique message
A single benefit for cosumers: to promote a natural anti-scratch solution.
03. Use of an offbeat tone
Use a light, humorous tone to tackle a serious, everyday subject.
04. Appropriation of social networking codes
A short, dynamic video in perfect tune with social networking trends.
ON REGARDE? (FILMED BEFORE THE COVID-19 HEALTH CRISIS)
And here's the result
- *CAMPAIGN*
Our actions have an impact
- x3x3x3x3Optimized visibility at lower cost
Significantly reduce display costs with an ultra-competitive cost-per-view (€0.01), enabling a massive reach of 650K.
- x2x2x2x2A stronger commitment to video
Double video retention with a launch score of 1.2M and 293K 10-second views, guaranteeing a lasting impact on the audience.
- x5x5x5x5A tenfold increase in interaction at a controlled cost
Fivefold increase in organic interactions (1.6K reactions, comments & shares) with an optimized cost per engagement of €0.10.
