Use action verbs in your CTAs
Replace "Learn more" with "I'm discovering", "I'm ordering" or "I'm registering" to encourage immediate action.
Optimize your site with A/B Testing
Small adjustments for big results!
At Arneo, we believe in continuous optimization: improving what already exists, step by step, to achieve measurable results with controlled effort. A/B Testing is a powerful, easy-to-activate lever for increasing your conversion rates and maximizing the performance of your key paths.
The ritual that changes everything
Continuous optimization is only worthwhile if it is anchored in regular monitoring. With Arneo, every month we review together the results of our tests: what worked, what needs to be improved. From there, we identify new avenues for optimization - changing wording, repositioning CTAs, adding reassurances, adjusting forms... This simple, concrete and structured meeting enables us to move forward without hindrance and to anchor a genuine performance culture.
Implementation without technical constraints
With solutions like Kameleoon, there's no need for complex development. All you need to do is integrate a JS script into your site, and we'll pilot the modifications (texts, CTAs, placements...) without involving your technical teams.