How can you commit to an eco-friendly Black Friday?

Collective commitment

Their sole aim is to reduce the carbon footprint associated with compulsive consumption. Indeed, the collectives adopt a very simple vision: consume less and consume better, giving priority to what we really need on a daily basis.

Over-consumption has a significant impact on the environment. And this is precisely one of the areas in which the collectives wish to raise awareness, on the part of brands and consumers alike.

They're inviting brands that share this vision to join them, so as to participate in a Green Friday rather than a Black Friday. It's also a way of relaying information to end consumers.

Acting as a customer: from consumer to consom'actor

The consumer is the last link in the chain when it comes to the life of a product. They have little or no opportunity to influence the production chain. That's why every purchase, every euro spent conscientiously and responsibly, is a voice for a greener world.

The facts are clear: 70% of French people want to completely change the way they consume*.

By adapting the way we consume, each and every one of us can help move towards a more sustainable society. The question that arises most often is how can we adopt healthier consumption habits? What are the right reflexes?

Asking questions at every stage of the purchasing process is one of the best practices to put in place in order to reduce your buying fever and thus your environmental impact.

Before you buy: define your needs and identify the degree of necessity. Is my purchase absolutely necessary right now, or can I wait a while? Is it possible to repair my item before buying a new one? Can I upcycle my product to give it a new lease of life?

During the purchase: to make a responsible purchase, we prefer to buy with a label, buy second-hand or buy locally. These types of purchases help to reduce transport and production methods, and the planet will thank you for it!

After your purchase: make sure you can recycle your product or donate it so that it benefits someone else rather than being thrown away!

Acting as a brand: from E-commerce to Eco-marketing

Focus on committed brands

Year after year, many brands make a commitment to combat ubiquitous consumerism.

Kiabi joined the movement in 2020 with Good Friday, a 3-day, no markdown solidarity operation where 1% of its sales are donated to the Restos du cœur association.

Typology, a made-in-France cosmetics brand, is launching its own Black For Good movement, to make "Black Friday a moment of thoughtful, responsible consumption". Each brand is free to join this collective and commit to an association of their choice.

As for Camif, it systematically closes its website on Black Friday to promote responsible consumption among its customers, notably by communicating the #AcheterCestVoter for a sustainable future.

Other brands such as Aigle and Back Market are also affirming their commitment to a green week or simply a "normal" Friday.

Nature & Découvertes is offering a Fair Friday, Altermundi is taking part with a Green Friday, and Slip Français is making a commitment of its own... The list of member brands is still long, and each one is making its own contribution.

Faguo leads the way in 360-degree responsible consumption.

The French urban footwear brand, known as a "carbon-positive brand" and a member of BCorp, has been involved in the fight against global warming from the outset: carbon footprint, use of recycled materials, one tree planted for every piece manufactured. It doesn't stop there, however, and asserts its convictions far beyond its products and their composition. Indeed, in 2019, Faguo launched the Make Friday Green Again collective, where nearly 1,200 brands have joined to date to defend sustainable and responsible consumption, the opposite of what the original Black Friday conveys.

In 2021, Faguo is also renovating its stores, creating the first concept store to meet its environmental objectives. Every element has been chosen for its sustainability, with the smallest possible CO2 footprint: recycled tiles, seaweed-based paint, recycled cardboard shelves, antique furniture to emphasize the importance of second-hand goods. Everything is designed with climate in mind, inviting consumers to systematize their eco-responsible approach at every level.

The company is continuing along its path and is once again proving its commitment to reducing digital pollution, this time by redesigning its e-commerce site in August 2021. The latter has been eco-designed to be in total harmony with the brand's values, reduce its carbon footprint as much as possible and limit its environmental impact.

Eco-design or how to reduce the carbon footprint of your e-commerce site

You can adopt a more global approach by reducing the environmental impact of your e-commerce site. Yes, the digital sector is a major polluter.

In fact, it ranks second in greenhouse gas emissions. Today, it represents 2%, and 7% by 2040 according to a parliamentary report published on June 24, 2020.

An eco-designed site not only helps to reduce our ecological footprint, it is also a guarantee of efficiency and speed. Using our in-house tools, we diagnose your site in terms of_CO2 emissions, water consumption and loading time. We'll then give it an A to G rating to assess your current footprint. Finally, we'll help you optimize your site to minimize its impact.